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Henry Bassey

Henry Bassey is an Economist with expert knowledge in Sustainability, Research, Media, Brand Marketing and Communications. His work cuts across the Banking, Civil Society and Advertising sectors, with over 25 years’ experience in the competitive markets of UK, and Nigeria. He specializes in designing insight led solutions that connect brands with their target audience in a contextually relevant way to hack growth. As a C-Suite Executive, he possesses creative, innovative and strong leadership skills, that have seen him awarded a top 50 Marketing Professional in West Africa in 2017.

His career experience with Gallup poll, Brunel University UK, Nielsen, Insight Publicis and Sterling Bank amongst others, has seen him occupy different positions as Market Researcher, Graduate Teaching Assistant, Client Service Manager, Business Development Director, Chief Marketing Officer and now Founder / CEO of GreenHubAfrica Foundation and DigiBrands. Through his career, he has delivered sustainable market growth for organizations like Emirates, Coca-Cola, British American Tobacco, Unilever, Visa, MTN, FCMB, Sterling Bank, UK Home Office, Pepsi, GSK, Heritage bank, Oando Foundation, and Diageo amongst many others. . He has also successfully worked with Public and Private sector groups comprising of Civil Society, Intergovernmental, Multinational and Financial Institutions towards leaving our planet better than we met it, by using Education, Advocacy and Media solutions to engage pupils, students, government and the private sector to demystifying Climate change.

Henry’s disruptive, visionary and collaborative approach has seen him deliver award winning campaigns on CNN International, During the height of Covid 19, his NGO designed a highly sort after environmental sustainability, climate mitigation platform, which is now hosted every year at the United Nations House, on the World Environment Day. He leads by example and is a member of the Chartered Institute of Marketing (CIM-UK), Corporate Communications and Marketing Professionals in Banks (ACAMB), Advertising Practitioners Council of Nigeria (APCON) and a corporate member of the Nigerian Network of NGOs (NNNGOs) and Association of Advertising Agencies of Nigeria (AAAN). He is a husband and father who loves fishing, cooking, walking, cycling and travelling.

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